8 April 2009: Winners of the prestigious Natural & Organic Awards 2009 were announced by Jo Fairley – co-founder of Green & Blacks and author of The Beauty Bible. In a change to previous years, the public were involved in making the final choice.

Jo Fairley commented on the awards,

“I was extremely impressed by the high quality of entrants. We hear so much about consumers looking for value but there are also many enlightened shoppers who are looking for products and retailers with values. The winners are a great place for people to start.”

Molly Conisbee, Soil Association director of communications, said,

“The awards are a fantastic opportunity to celebrate the best in organic products. Although many consumers are tightening their belts it’s exciting that organic health & beauty and textile products are increasing sales at such a rapid pace and that there are many organic businesses bucking the recessionary trend.”

Five Soil Association Organic Awards were presented to businesses that have helped set the standard for innovation, quality and commitment within the organic industry.

Winner of the Best Organic Textile Product: Continental Clothing. T-shirts from their EarthPositive brand
The Earthpositive product range was conceived in 2007 with the objective of producing attractive and commercially viable organic cotton casual wear that would maximize positive and minimize negative environmental, social and economic impacts along the supply and value chain. EarthPositive is ethically made, 100% organic and manufactured solely using sustainable energy generated from wind power.

Product Overview

•    GOTS certified organic product
•    SA licensed
•    100% organic cotton
•    Full traceability
•    Equitable trading and ethical manufacturing audit
•    Innovative product design
•    Sustainable production
•    90% reduced carbon footprint
•    Pioneering lifecycle footprinting research (PAS2050)
•    Exceptional quality and design